In this email I’ll show you the 3 easiest and fastest daily email formulas you can use and then just repeat, repeat, repeat.
Before we start here’s a common question: “Don’t people get sick of emails if they follow the same formula?”
If you copy and paste the same exact wording into every email, then maybe they’d get bored or turned off. I’m not recommending that.
In my case, I’ve been using similar formulas to start my emails for years (and have been more hardcore about it recently). I’ve never received a single complaint about emails being the same. I bet people don’t even notice which is also an important point: you pay more attention to you than anyone else.
Formula 1: The “Teach A Strategy” Strategy
You could build an entire 52 week email strategy around solving specific problems for a market.
This strategy doesn’t require much thought. First, what’s the big, main or overall problem that your product solves? Then, what’s a sub-problem, related problem or one part of the whole?
In the example above, the Weekend Launch Party course helps people solve the problem of building a list and starting a newsletter. This email covers one part of that problem by showing you a quick step-by-step strategy to pick your niche.
The email doesn’t solve the entire problem. There’s a pitch at the end to go deeper and solve the whole problem by buying the product.
Formula 2: The “Day in the Life” Story
Just solving problems all day is fine and dandy and would make plenty of sales. But you probably want more spice.
This is where “Day in the Life” stories work well.
First, you pick a main selling point of your product. A big benefit like, “It saves you time.”
Then, you think of a time in your life where you saved time or wasted time and tell that story.
This could be as simple as telling a story of how you discovered a side road in your neighborhood that got you home 2 minutes faster. Then you add up the all the “wasted” time.
Then you connect that story to your product and viola. You have a story email ready to send.
(Note: This style of email sells best when the story is directly related to the product. It won’t sell as well as a Transformation Story but they can help build a relationship.)
Formula 3: The World’s Simplest Email Pitch
Mixed in with your emails solving problems and “Day In The Life” stories can be just straight-up sales pitches.
For some reason, copywriters these days are shocked to see that yes, you can make a direct pitch in an email. You don’t have to be clever all the time.
The world’s simplest email pitch is to have a discount.
First, put the sale % right up top in the subject line.
Then a good strategy is to highlight the main overall problem your product solves: “When you train and sweat you lose minerals (electrolytes).”
Then tell them why other popular solutions don’t work: “Water doesn’t replenish minerals. Other sports drinks are too sugary.”
Then enter your product and describe the features and benefits: "Onnit’s Mineral Electrolytes helps maintain your body’s normal fluid and electrolyte balance…"
And that’s it.
I’m not kidding when I say that there are entire 8 figure businesses built off of using 2 or 3 email formulas like this.
I have a student right now who’s making high six figures and soon to be 7. He sends basically the same story style email with a soft pitch at the end for one of his products every single day to his list. His subscribers love it and more importantly they’re buying in droves.
Now, let’s say you really want to master this art of sending daily emails – you want variety and lots of different formulas to inspire your email writing. And of course you want to make A LOT of money for yourself or for your clients (which means you end up making a lot too).
I’ll show you how that’s done tomorrow.
Stay tuned!
– Derek
P.S. The 3 email formulas included above are just small surface-level sampling of what’s included in Email CopyHour.
If you’ve been wanting to learn the art of sending daily emails (at least 5x per week), then I fully recommend you join the course while it’s open for registrations this week only.
Email copywriting is an extremely valuable skill, as you’re likely well-aware, and this is my end-to-end system for consistently pumping out daily emails that connect with readers and make sales.
Email CopyHour is a 7 week course delivered via daily emails just like regular CopyHour. Each day I deconstruct and teach you the 50 most important email formulas that 7-, 8- & 9-figure business use (and expect writers they hire to use).
Each day you’ll get a short lesson, an explanation of the email formula being used and how to apply it, and then you handwrite an example to hardwire it in.
If you’re a business owner, this course will give you the ideas, knowledge and skills necessary to quickly pump out daily emails that sell.
If you’re a freelancer who follows along with the course, you’ll have a demonstrable ability to write email copy plus a portfolio of sample emails ready to go.
If email copywriting is something you know want to learn, then you should grab the course now because Email CopyHour is open this week only through Sunday, October 20th at 11:59pm Pacific time.
That means the doors are closing soon so get all the details and join here now: