I spent the early 2010’s building simple businesses. I wanted a setup that was just me, my laptop, and a six figure income.
Looking back, it was a struggle. I overcomplicated everything. You know the meme, this has been my trajectory:
I started out simple and achieved my goal… but then I wanted more. I tried to build a huge publishing business for "how to" creators. I took on copywriting clients and thought about starting an agency (almost daily). I wanted to hire coaches underneath me.
Basically, I did everything I could to make business hard on myself…
But then things changed around 2016.
I had a potential client reach out about writing a sales page.
He was a "solopreneur" who had 2 online courses teaching executives at Fortune 500 companies how to send cold email. For some mysterious (and fortuitous) reason he showed almost everything to me, including the number of customers he had. I did some quick math and realized he was doing about $1mm/year with this simple business setup.
My mind was blown.
Here I was doing everything possible to complicate my business, and this guy was doing everything possible to remove complications. And he was making 7 figures in the process.
Now, there was one thing I noticed about his simple business model that stood out above the rest.
It wasn’t that he was selling courses or the audience he’d chosen that grabbed my attention.
It was how he was keeping one essential part of his marketing strategy dead simple.
I was so inspired by what I saw that I implemented the change in my own business – and my wife’s organic skin care business before we sold it. Both of our businesses saw sales take off all while making life and marketing easier.
This isn’t some revolutionary thing – I’m sure you’ve heard this before (at very least you’ve heard it from me)…
The ultra-simple strategy I’m talking about is sending daily emails.
Daily emails are something that just about every online business and solopreneur can start doing right now (or you can do this for a client too).
The most common thing I see amongst the businesses that are doing 8- or 9-figures and smaller solopreneur-type businesses that can hit 7-figures… is that almost all of their PROFIT comes from their email list. And it’s no surprise that most of them email their lists daily.
The core advice: Get people on an email list. Then email that list at least 5 times per week.
Tomorrow I’ll start showing you how to build these simple email-based businesses, step-by-step.
If you’d like to skip ahead, read the P.S. below.
Otherwise I’ll be back tomorrow with the first email lesson.
Talk to you then!
– Derek
P.S. All this week I’m going to be teaching you how to build a simple email-based business.
Simple email-based businesses need daily emails to drive them forward. That’s why I created an entire course on this subject named Email CopyHour.
Email CopyHour is my course teaching you "how to write world class emails, 5x per week."
Let me be clear: "world-class", in this case, means daily emails that are simply good enough to sell lots and lots of products.
Over the course of 7 weeks, I’ll send you a daily email assignment covering one of the 50 most common email formulas that 7-, 8-, & 9-figure businesses are using (and are expecting the writers they hire to use).
In Email CopyHour you’ll get an email each day with a short lesson, and then you’ll spend a few minutes handwriting an example piece of copy to hardwire the lesson & formula.
You’ll leave this course with a rock-solid understanding of how to write daily email copy, and a hardwired ability to write daily emails fast.
Email CopyHour is open this week only through Sunday October 20th at 11:59pm Pacific time.
If email copywriting is something you know want to learn, then I recommend you join now.
Get all the details here now, before the doors close: