In 2023 I started experimenting with storytelling in my CopyHour emails and made a giant rookie mistake in the process: I told stories that were fun or entertaining but didn’t sell.
Quick backstory: I’d sold CopyHour Inc (the business) in late 2022 to someone who is a close friend, business partner, and former CopyHour student. In all honesty – I sold because I’d been running the business 10+ years, it was starting to feel stale to me, and I felt I needed to move on. I’d started the process of moving on to other ventures when, for a variety of reasons, I ended up buying the business back a few months later in 2023.
I decided I’d "un-stale" CopyHour by running it totally differently this time around, including a more story-driven approach to my daily emails.
The end result? All-time lows for revenue in 2023… by far.
And what made it extra painful was the fact that I know better when it comes to storytelling. I’ve seen this play-out again and again in the other businesses I’ve been apart of.
It’s okay to experiment sometimes, but at the end of the day, when you’re telling a story it needs to lead logically towards a sale.
In other words, you can’t just randomly tell a story and then expect your audience to learn a lesson or connect it to their problems or their desire to purchase your product.
Everything changed at the end of 2023 when I looked back at my emails from the year and realized my storytelling mistake. I ended the "experiment", learned my lesson and went back to writing stories the RIGHT way.
It’s no surprise to me that revenue in 2024 is at all-time highs. That’s the power of storytelling done right. Your stories don’t have to be epic or anything like that – they just need to be structured in a way that ultimately sells your product.
Starting tomorrow, I’m going to show you step-by-step how to write stories that (actually) make sales.
If you’ve been struggling to a) come up with stories for your copy and b) make money when you tell stories then this series should clear almost everything up for you.
Talk to you tomorrow!
– Derek
P.S. This week I’ll primarily be covering how to write stories that sell in email marketing because that’s my strength and what I have the most experience with.
If you’d like to go deeper on storytelling and learn how to write viral stories that sell and help you grow on social media like X, LinkedIn, Facebook & Instagram – then this week I’m recommending you check out Parker Worth’s new course – Digital Storytelling Masterclass 1.0.
A lot of customers ask me "how do I start getting traffic" or "how do I grow using copywriting on social media"?
In my limited experience with social media – it’s always been stories that have worked the best for growth (and traffic).
And Parker is an expert on this stuff – growing with storytelling (even if you’re starting from scratch with limited experience or expertise).
Parker is also a customer of mine and CopyHour so Digital Storytelling Masterclass 1.0 will feel very familiar to you:
- The course is delivered via email (it’s an Email Delivered Course) for 45 days.
- Each lesson is broken down into bite-sized chunks with 30 minutes of learning each day.
- Parker will have you hand-copy stories to hard-wire frameworks and speed up your writing process.
Full disclosure: I haven’t taken this course yet because it starts next Monday. So I’ll be going through it in real-time with you if you decide to purchase through my affiliate link below. I feel comfortable promoting Parker and his Digital Storytelling Masterclass because I’ve personally watched his rapid growth on social media and it’s incredible what he’s done with these simple stories (that truly anyone can learn how to write).
Also, one of the best things about Digital Storytelling Masterclass is the price – it’s not a $1000 course. It’s just $197 to learn how to write viral stories that’ll make you money.
If you’re even slightly curious about how stories can be used to grow your social media presence, and to make more sales, head over here to get all the details:
(The cart closes this Sunday and the course won’t be available again until 2025)