There are some decisions in life that require a Ready, Aim, Fire approach.
You probably overestimate how many.
MOST decisions in life should be done with a DO IT LIVE approach – *Ready, Fire, Aim.
Here’s the simple way I decide which strategy is best for a given scenario:
*Use Ready, Fire, Aim* (DO IT LIVE) when your downside risk is minimal and your upside potential is unlimited (or very high).***
For example:
I once saw a pretty girl at a bar in Philadelphia. I said to myself, "I should go talk to her."
That situation required a Ready, Fire, Aim strategy.
First of all, the longer you wait to approach someone (or some situation) the more nervous you get. Second, what was the downside risk of talking to her? Worst case I embarrass myself, get turned away and have to leave the bar.
What’s the upside potential? Well, I’ll tell you it happened – I married her.
On the flip side, I once decided to start a business partnership with someone I’d only recently met. We were fast friends, but I didn’t really do my due diligence. The upside to the partnership was massive… but so was the downside.
That partnership required a Ready, Aim, Fire approach that I ignored, blinded by upside, and you guessed it. The downside won out, the partnership failed, and I lost a lot of money.
Building a digital course should almost always be a Ready, Fire, Aim scenario yet everyone approaches it with the exact opposite mindset.
Which one of the below scenarios is more risky?
I coincidentally have a friend working with an influencer on launching his first course this upcoming Monday.
Guess how long they’ve spent building it: over a year.
They don’t know if anyone is going to buy it on Monday.
I’m starting the Email Delivered Course this Monday.
I’m using the same build-it-live approach I’ll teach you for the course content.
I have a decade of experience building Email Delivered Courses but I started working on this product under a month ago.
And I already know people want this course because a lot of them have already paid for it.
Who’s risking more?
(And funnily enough, I know I’m going to end up with a better course that more customers love precisely because I’m going to build it alongside them. I’ve already learned a couple major common pain points that people are experiencing, that going into launch I wasn’t hyper locked in on).
With the old model of course building…
We procrastinate on creating a course because we don’t know if it will sell.
Why not launch it NOW and see if people buy it before you create any content? If they don’t, try another topic.
We procrastinate on launching a course because we don’t know who will buy it?
"I don’t have a list."
Why not take the idea to a forum or group you’re a part of? Why not talk to friends in business? Why not implement that list building course you purchased in the not-so-distant past to get going?
What’s the downside risk of asking a group of people if they’re interested in a "challenge" (one type of Email Delivered Course I’ll cover in the course)? Very little.
What’s the downside risk of asking a business owner if they’d like to add an Email Delivered Course to their existing course? They say no.
We think these things are "setbacks" and fail to see that it’s actually all just feedback on the course idea and your pitch (not a personal attack).
I know it’s easier said than done – but here’s something interesting to think about: You want to be truly excited by a course idea and topic. If you’re not truly excited by it, it’s not going to be a course you’re going to feel comfortable Ready, Fire, Aiming.
If you’re hemming and hawing over whether or not someone would want your course – or if they’d be annoyed by you pitching the idea – then you’ve already done too much Ready, Aim, Firing.
Course ideas should come together lightning fast and you should be excited by them.
Again, I know what I’m writing sounds good in theory but in practice it’s tougher to implement (especially if you do it all alone). This is precisely why Email Delivered Courses exists as a product.
I want to show you how to fully integrate this method of building courses and delivering them via email into how you operate.
Now, I’ll be even more direct: I think you should buy Email Delivered Courses precisely because the act of buying it is a Ready, Fire, Aim scenario.
If any of what I’ve written over the past two weeks has sounded interesting – and building a course is something you know you need and want to do…
Then there is basically zero downside risk to joining Email Delivered Courses. If you don’t get the results you want, and even after seeing the whole course don’t feel like it was worth it, you can get your money back.
(My downside risk of trying to keep your money and not return it is stupidly high. I’d risk my entire career, business and livelihood.)
The upside of joining Email Delivered Courses is clear: You could have a digital course up and selling fast and a customer list who loves you (ready to buy the next thing you promote) in just 30 days.
What I’m saying is move quickly if you’re even slightly curious about building Email Delivered Courses.
There’s nothing you’re risking when you buy and the first lesson for Email Delivered Courses will be sent in about 48 hours on Monday August 5th.
The cart closes tomorrow night at 11:59PM PDT. After that you won’t be able to join for several months and when you do, the price will be almost double.
If you read this entire email you know what I think you should do now: Ready, Fire, Aim.
DO IT LIVE!
>>> Create an ultra-simple, ultra-profitable digital course in the next 30 days — over email
I hope to see you inside the course!
– Derek