I’m a "lifestyle business" type of guy.
I DON’T want to hustle year round, work consistent 12 hour days, and build a massive empire.
What I want from my businesses is much simpler:
- Requires just one person to run (me)
- Makes at least mid six figures, even in "down" years
- Has as little complexity to operate as possible (aka follows very simple, predictable systems)
- Able to scale up easily over time
- Follows processes I can repeat in other businesses
In other words, I just want to run tiny simple businesses… that allow me to step away from my desk after a few hours of work a day… and give me & my family a pretty amazing lifestyle… while letting me to go to sleep at night knowing everything is under control (instead of worrying about where next month’s income is coming from).
And I’ve been at this game for over 15 years now.
In that time I’ve tried just about EVERYTHING to reach that "simple lifestyle business" goal.
That’s not an exaggeration. EVERYTHING.
But now that I can hit that goal of mine consistently, I’ve discovered there are just a few core principles that actually matter to build the kind of simple, one-person, mid six figure business I’m after.
In fact, looking at how I do things now…
"Old me" would think it was all too simple.
Like there need to be:
- More steps
- More automations
- More data tracking
- More split tests
- More optimizations
- Etc etc etc.
But if I’ve learned anything the past 15 years…
It’s that if your systems are too complex, you’re probably doing things wrong.
This week I’m going to walk you through my entire business-building framework.
Everything I do to build & run these simple businesses.
Consider this my overarching philosophy.
Everything I do & teach stems from this framework.
I’m usually teaching bits and pieces of it on this mailing list – but now I want to take a step back and show you the "big picture" of how everything works.
If your lifestyle/business goals are similar to mine…
This will show you exactly how I do it.
Warts and all.
We’ll start tomorrow with an overview of the entire framework. Every moving piece of it. And then we’ll go into detail on every piece of it each day after.
Talk tomorrow!
— Derek
P.S.
I’m actually a little bit embarrassed to be sharing this.
Why? Because my framework is seriously REALLY simple.
I know some people are going to see it and think, "This moron could be making sooo much more money if he just did [x, y, z]. What’s wrong with him!?"
But to be honest, that’s all by design.
If things get too complex, my brain gives up on them.
I NEED things to be as simple as humanly possible.
If you’re the same way, buckle up.
This is going to be fun.
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