NOTE: If you’re a new customer of mine – I send out a new tutorial every week about running a solopreneur business and copywriting. There’s nothing for sale this week.
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About a month ago I launched Email Delivered Courses and did $80k+ in sales.
Which isn’t too shabby considering I pre-sold the course before it was created. In fact, all the way up until the Sunday night at the end of the launch, I only had a couple of the course email assignments completed and ready to send.
This is how I’ve been doing product launches for a decade now, and in my opinion, it’s the best way to ensure a successful launch of a product people actually want to buy.
Anyway, how I launched the course is not the big lesson I want to talk about.
Something else very interesting happened when I first opened up the cart for Email Delivered Courses:
Sales were slower than I was expecting.
Most business owners panic in moments like these (I know I used to). But I stayed calm because I knew I could easily find out why.
I simply looked at the responses to a survey I automatically sent to the first few customers who did buy.
And because I run surveys much differently, and much more effectively than the average marketer, I was able to spot the problem quickly.
I found that I was speaking to the "wrong" benefit in my launch sequence. I originally was focusing the benefits of the course as a list-building hack: "EDCs will help you build a hyper-responsive list."
But in the responses I saw most people speaking about their problems with building a course – mainly that they were procrastinating on building a course.
I made a simple switch to my launch emails & the sales letter and started talking about "building a course quickly and easily" versus "building a hyper-responsive list with an EDC."
This was another benefit I’d mentioned in my sales emails, but not focused on.
The switch in focus had an immediate massive positive impact.
More people started clicking the links in my launch emails, the average reader’s time on the sales letter shot from 3 minutes to 8 minutes, the conversion rate increased, and long story short, I made a lot more sales on my way to up over $80k.
This wouldn’t have been possible if I didn’t run that simple survey to the first few customers.
In fact, I’d say a lot of my success in business is thanks to regularly sending strategically-designed surveys to my lists I call "30 Second Surveys".
And if you’re struggling in any way to get a business off the ground (or get more money out of an existing business)…
These 30 Second Surveys will turn everything around for you. I can just about guarantee it.
They’re the first thing I do with any struggling business.
Saying that they will turn everything around for you may sound dramatic, but it’s absolutely true because:
- You’ll understand which of your leads actually pull out their credit cards to solve their problems (vs. who are the freebie seekers who are statistically unlikely to ever spend on anything)
- You’ll learn exactly what the buyers are looking to spend money on right now
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And you’ll be handed data about the exact products you should be building next, as well as the exact phrasing to use in your copy to sell them
This week we’ll be going over how all that is possible.
But to get these results, you’ve got to send these surveys exactly the way I show you.
You’ll understand why this week.
To kick things off, I have a request:
I’ve set up a 30 Second Survey I’d like you to fill out.
It really should only take about 30 seconds to fill out.
And it’s actually a real 30 Second Survey – I want to understand my own list better, so please fill it out like you would normally :-).
For the rest of this week, I’ll be using the results of this survey to show you how to set these things up yourself – and interpret & use the results to 2x-10x the amount of money you can generate from any list.
>>> Here’s the link to it (it’s 100% anonymous)
I’ll start sharing the initial results tomorrow – and explain a bit more about why the questions are phrased the way they are, and the psychology behind each one.
There’s a precise reason everything is laid out exactly the way it is.
— Derek